Ravelution – Music done. What now?

Music done, time to look for a label. What now?

First of all, I still think this song is special and still hasn’t gotten the spotlight it deserves. Maybe it’s an “artistic syndrome”, probably because all our work is too personal, maybe… But the truth is that every time I listen to this track, there’s something special that keeps me excited and when it was done, as you might guess, even more.

Having been part of the Toolroom Academy, it was obvious that it would be the first choice, but the truth is that not having lets say… “social media profile” and looking at what was released and how, I quickly got discouraged. A feeling that was later confirmed.

This is where Eddie Thoneick comes in. I can’t remember precisely when or how, I entered a livestream session where Eddie was giving feedback on songs made by the participants. Ravelution was sent. Imagine my astonishment when Eddie was surprised, excited and congratulated me on a job to which he couldn’t add any suggestions because on his feeling the track was ready.

A legend like Eddie approving my music? It was the validation needed.

We talked a little more and when he found out about my participation in the Toolroom Academy he said to me: “You have to send them the track!”. We still talked a few times by email and Eddie left me with a golden piece of advice: when trying to reach for big labels always have more songs within the same quality and style. According to Eddie experience they want to hear more tracks with the same vibe.

That’s what I did. But to avoid being another unanswered email, I had to think of another strategy. I picked up the phone and called directly to Toolroom office, but I did it on my birthday, to use a good excuse. (Thanks Keith Ferrarezzi*) Pete Griffiths answered, cordial but always on a rush… he said: “Send me an email”. You might have guessed by now, the email was unanswered, but that part wasn’t important.

The Soundcloud link had zero plays…